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Shades EQ, the haircolor that thinks it's a conditioner, is the healthier way to tone thanks to its acidic, no lift formula. Shades EQ tones, refreshes, and glosses your client’s hair.

Active Cationic Complex

Keracare

Coconut Oil

Pulp Riot’s initial offering of 16 semi-permanent creative colors has changed the color landscape, because they’re easier to apply, more vibrant, longer lasting, and they fade more true to tone. With the addition of the NeonElectrics series and the game-changing #blondeAF lightener and developers, now more than ever, the riot is shaking things up for the entire industry.

20 Benefits in 1 Easy Step!

Formulated to hydrate normal to the driest hair types.

Repairs and strengthens to leave hair healthy, shiny and smooth.

Seals in moisture resulting in beautiful and soft well nourished hair.

Sulfate Free and Sodium Chloride Free. 

Gently cleanses and hydrates to reduce frizz and create smooth and shiny hair.

Improves overall health of hair and can be used daily.

Wet hair, apply BLONDAToning Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDADaily Conditioner or BLONDAFix.

BLONDAToning Shampoo is designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. And the best part is it lasts through several shampoos, especially if you pair it with our BLONDADaily Shampoo.

Apply BLONDA Fix thoroughly to clean, damp hair. Comb through to ends and leave on for 5-10 minutes. Rinse and style as desired. Use twice a week, or more frequently if needed.

BLONDA Fix not only strengthens and repairs, it also tones and brightens hair, all in one formula. This deeply reparative, ultra-violet treatment will have stressed out, overworked, brassy, blonde hair looking healthier and brighter, and feeling smoother and stronger, in just one use.

Use on fine and/or day two and beyond-oily hair to quickly absorb oil and add volume at the root.

RE:UNITE Shampoo is an invigorating shampoo thats formulated to rebalance and reboot tired scalps and worn out locks. Infused with reenergizing extracts and proteins, it gently removes daily buildup while delivering strength-building nutrients from roots to ends. Hair and scalp are left repaired, reset and ready for the next step.

Use on day 1 hair to quickly refresh style or on clean hair to keep oil in check.

RE:UNITE Conditioner is a lightweight yet extremely reparative conditioner thats designed to deliver next-level repair and protection. Armed with proteins and antioxidants, this complex formula conditions while fighting free radicals and preventing cell damage and hair fibers from breaking down. It also assists in the re-building and re-strengthening of the cuticle, helping to prevent future damage.

RE:UNITE Treatment is an advanced restorative treatment that quickly and dramatically transforms damaged, over-worked hair. Its reparative, protein-based complex nutrients and antioxidants penetrate deep into the hair's cortex, building strength from within while generating a powerful external layer that reinforces and resurfaces frayed and rough cuticles. Hair looks and feels noticeably stronger, shinier, and healthier in just one use a must-have for anyone with damaged or chemically treated hair.

Shake well. Hold can 8 to 10 inches away and spray onto dry hair in areas where you want volume and texture to finish your hair. The more you use the more you build!

Texture. Volume. Fullness. This dry, translucent finishing spray will create unbelievable volume and texture in your hair that will last all day and into the night. We hope you arent afraid of heights!

Within 7SECONDS your tangles will be gone and your hair will start to feel alive again. Nourished and fortified with the perfect balance of light protein and moisturizers, 7SECONDS seals the cuticle and protects your hair all day long. A must for chemically treated hair and as a UV and thermal protector.

Fall in love in 7SECONDS. This shampoo is exactly what you would expect brilliant! Be ready for a life changing experience of healthy, MOISTURE enriched hair, with beautiful and bouncy SHINE. And not to worry, it will even PROTECT your hair UV rays, thermal damage, and color fading. Theres more? Yes! Its sulfate, paraben, and sodium chloride free.

Fall in love with this MOISTURE enriched conditioner that is the perfect compliment to 7SECONDS Shampoo. Not only will it add brilliant SHINE, it will also PROTECT your hair from UV rays, thermal damage, and color fading. And of course, it is paraben and sodium chloride free.

Start with BLONDA Daily Shampoo for everyday use, or BLONDA Toning Shampoo for weekly use. Then apply BLONDA Daily Conditioner, leave on hair for 1 to 3 minutes, and rinse.

BLONDADaily Conditioner is formulated to moisturize and maintain blonde hair every day on both tone AND no-tone days. This color-protecting conditioner will soothe, refresh and moisturize hair without any blonde-dulling heavy residues. Hair is left silky, shiny and cool, just like you!

After a long week of environmental stress and product use, your hair needs refreshing. With its blend of citrus and mandarin orange, WEEKENDER Shampoo will deeply cleanse your hair without removing its natural oils. Use once a week to make any day feel like the weekend!

This delicious shampoo defeats and controls curls, tangles, and frizz. It will smooth even the most unruly hair and it smells so tasty it may even cure your sweet tooth!

7SECONDS to glossy hair. An anti-humectant shine spray thats not only dry and airy, but provides ultimate thermal protection and long lasting shine. Heavenly!

7SECONDS BlowOut Crème will blow your mind, and your hair. Its blow-controlling formula extends the life of your blowout by eliminating frizz, leaving hair smooth and shiny without buildup. Blow by blow your brush will effortlessly glide through hair, keeping strands protected and perfected for a long-lasting finish. So go on, and blow on, and on, and on.

Need a boost? Craving a shampoo with a rich, thick lather that builds body, weightless volume, AND leaves your hair moisturized with a beautiful, healthy sheen? Well then indulge your hair in BOOSTA Shampoo. But we must warn you . . . its addicting! (No joke)

Your hair will be hooked on BOOSTA Conditioner, the perfect chaser to BOOSTA Shampoo. It will seal in moisture, give long lasting body, and weight-less volume. It will also keep your strands shiny and your roots lifted all day long. Warning: May cause extreme urge to condition hair.

Indispensable when you heat style or blow dry. BOOSTA builds body, giving your hair lift and weightless volume. It enhances texture while delivering a healthy sheen finish. How you ever got by before is baffling.

Get your thick fix with BOOSTA Thickening Crème, a volumizing styling crème that instantly adds thick, touchable volume to fine or limp hair. Its lightweight formula leaves hair looking, feeling, and behaving incredibly thicker and fuller

Expand volume and dimension. Maximize styling control by dramatically boosting the lift and support directly from the root. Superb for all hair types; even the finest hair is transformed from flat to full.

Shape. Create. Originate. Mold CREAMY any way you like. Gain lift, add thickness, achieve separation, create definition, get slick or defined curls. The more you use, the more it holds. Its your choice.